TY  - BOOK
AU  - Robinson Sionade
AU  - Etherington Lyn
TI  - Customer Loyalty
SN  - 1403997632
U1  - 658.8 
PY  - 2006///
CY  - New York
PB  - Palgrave Macmillan
KW  - CRM, Customer Loyalty
KW  - Marketing Management
ER  -