TY  - BOOK
AU  - Sandage, C H
AU  - Fryburger, Vernon
AU  - Rotzoll, Kim
TI  - Advertising Theory and Practice
SN  - 0256028516
U1  - 659 
PY  - 1987///
CY  - Delhi
PB  - All India Traveller Book Seller
KW  - Advertising
KW  - Marketing
ER  -