TY  - BOOK
AU  - Thompson Arthur A
AU  - Gamble John E
AU  - Strickland A J
TI  - Crafting and Executing Strategy
SN  - 0070599866
U1  - 658 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Strategy, Competitive Advantage
KW  - General Management
ER  -