TY  - BOOK
AU  - Ray Kumar Satyaki Ed.
AU  - Mukherjee Arindam Ed.
TI  - Competitive Strategy: head on vs maneuver
SN  - 9788131420546
U1  - 658 
PY  - 2008///
CY  - Hyderabad
PB  - ICFAI
KW  - Case Studies
KW  - Search Engine
KW  - Boeing
KW  - KFC
KW  - Microsoft
ER  -