TY  - BOOK
AU  - Tybout Alice M
AU  - Calkins Tim
TI  - Kellogg on Branding
SN  - 0471690163
U1  - 659 
PY  - 2005///
CY  - New Jersey
PB  - Northwestern University Press
KW  - Brands, Advertising
KW  - Marketing Management
ER  -