TY  - BOOK
AU  - Ranganathan Maya
AU  - Rodrigues Usha M
TI  - Indian Media in a Globalised World
SN  - 9788132104018
U1  - 659 
PY  - 2010///
CY  - New Dehi
PB  - Sage
KW  - "Globalised World, Advertising, Media"
KW  - Marketing Management
ER  -