TY  - BOOK
AU  - Fog Klaus
AU  - Budtz Christian
TI  - Storytelling : Branding in Practice
SN  - 3540235019
U1  - 659 
PY  - 2005///
CY  - Berlin
PB  - Springer
KW  - Storytelling, Branding
KW  - Marketing Management
ER  -