TY  - BOOK
AU  - Shaw Colin
AU  - Ivens John
TI  - Building Great Customer Experiences
SN  - 1403939497
U1  - 658.8 
PY  - 2005///
CY  - New York
PB  - Palgrave Macmillan
KW  - CRM
KW  - Marketing Management
ER  -