TY  - BOOK
AU  -  Czinkota Michael R 
AU  - Ronkainen Ilkka A
TI  - Mastering Global Markets : Strategies for Today's Trade Globalist
SN  - 0538726652
U1  - 658.8 
PY  - 2004///
CY  - Australia
PB  - Thomson South Western
KW  - International Marketing
KW  - Marketing Management
ER  -