TY  - BOOK
AU  - Jones J P
AU  - Slater Jan S
TI  - What's in a Name ? : Advertising and the Concept of Brands
SN  - 8120324471
U1  - 659 
PY  - 2003///
CY  - New Delhi
PB  - Prentice Hall Of India
KW  - Advertising, Brands
KW  - Advertising
ER  -