TY  - BOOK
AU  -  Zeithaml Valarie A 
AU  - Bitner Mary Jo
TI  - Services Marketing
SN  - 0070530424
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Customer Focus
KW  - Marketing Management
ER  -