TY  - BOOK
AU  - Kotler Philip
AU  - Trias De Bes Fernando
TI  - Lateral Marketing : New Techniques for Finding Breakthrough Ideas
SN  - 0471455164
U1  - 658.8 
PY  - 2003///
CY  - New Jersey
PB  - John Wiley
KW  - Traditional Marketing
KW  - Marketing Management
ER  -