TY  - BOOK
AU  -  Garikaparthi Madhavi 
TI  - CRM : The New Face of Marketing
SN  - 8178810158
U1  - 658.8 
PY  - 2002///
CY  - Hyderabad
PB  - ICFAI
KW  - CRM
KW  - Marketing Management
ER  -