TY  - BOOK
AU  - Gosney J W
TI  - Customer Relationship Management Essentials
SN  - 8120318099
U1  - 658.84 
PY  - 2001///
CY  - New Delhi
PB  - Prentice Hall Of India
KW  - Customer Relationship Management,E-Business,CRM,Case Study CRM,Business Process Models
KW  - Marketing Management
N2  - Master : 10587
ER  -