TY  - BOOK
AU  - Buchholz A
TI  - What Makes Winning Brands Different?
SN  - 0471720259
U1  - 659 
PY  - 2000///
CY  - New York
PB  - John Wiley
KW  - ,Buchholz A,What Makes Winning Brands Diff,Wordemann W,Brands,Advertising,Perception,Emotions
KW  - Marketing Management
N2  - Master : 10312
ER  -