TY  - BOOK
AU  - Biyani Kishore
TI  - It Happened in India: The Story of Pantaloons, BigBazaar, Central and the Great Indian Consumer
SN  - 8129111373
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Rupa Co
KW  - Marketing Management
ER  -