TY  - BOOK
AU  - Underhill Paco
TI  - Why We Buy: The Science of Shopping
SN  - 0684849135
U1  - 658.8 
PY  - 1999///
CY  - New York
PB  - Simon & Schuster
KW  - ,Underhill Paco,Why we Buy: Science of Shoppin,Marketing,Retailing
KW  - Marketing Management
N2  - Master : 9874
ER  -