TY  - BOOK
AU  - Hoffman K Douglas
AU  - Bateson John E G
TI  - Essentials of Services Marketing : Concepts,Strategies and cases
SN  - 9812406034
U1  - 658.8 
PY  - 2002///
CY  - Singapore
PB  - Thomson Asia
KW  - Service Marketing
KW  - Marketing Management
ER  -