TY  - BOOK
AU  - Perreault William D
AU  - McCarthy E Jerome
TI  - Basic Marketing: A Global - Managerial  Approach
SN  - 0070620180
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Marketing Management
ER  -