TY  - GEN
AU  - Tewari Ishank
TI  - Role of Customer Relationship Management (CRM) in Ensuring Customer Loyalty: A Study on Online Retail
PY  - 2013///
CY  - PGDM Marketing 2011 - 13
PB  - 32
KW  - Customer Relationship Management (CRM), Customer Loyalty, Marketing
KW  - Marketing
ER  -