TY  - GEN
AU  - Medhekar Samata Santosh
TI  - Study the Consumer Buying Behavior of Fast Moving Consumer Goods (FMCG) in Organised Retail Specifically Supermerkets and Hypermarkets
PY  - 2013///
CY  - MMS  Marketing 2011 - 13
PB  - 
KW  - FMCG Sector in India, Marketing
KW  - Marketing
ER  -