TY  - GEN
AU  - Nair Rohan
TI  - Consumer Expectation on Packaging of Bourbon Biscuit
PY  - 2011///
CY  - PGDM Marketing 2011 - 13
PB  - 44
KW  - Bourdon Biscuit, Biscuit Industry, Consumer Expectation
KW  - Marketing Management
ER  -