TY  - ADVS
AU  - Gladwell Malcolm
TI  - Tipping Point 3 : How Little Things can Make a Big Difference (Management CD)
U1  - 658 
PY  - 2008///
CY  - 
PB  - Time Warner Audio Books
KW  - Change Management, Ideas
KW  - General Management
N2  - In this brilliant and groundbreaking audio book, Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. 

Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemic s, and the moment when they take off, when they reach their critical mass, is the Tipping  Point

ER  -