TY  - ADVS
AU  - Economic Times
TI  - Indian Consumer (Management CD)
U1  - 658.8 
PY  - 2005///
CY  - Mumbai
PB  - Times Multimedia
KW  - Income Index, District profile, State profile;Quality of Life, Automobile, Television, Construction
KW  - Marketing Management
N2  - This CD ROM contains an Index that indicates the economic potential of the districts in India and also other key indicators that give an idea about the size of the district. It enables the user to compare a district across all districts in the country and within a state.

The states have been ranked on the basis of the list of indicators for reference.  It is specifically designed to evaluate the district-wise potential of India's vast market. It is tool for any company seeking to market products, keeping in mind India's vast consumer base. It gives an idea of where potential markets could exist thereby bridging information gaps

ER  -