TY  - ADVS
AU  - 
TI  - Building Customer Relationship: A (Management CD)
U1  - 658.8 
PY  - 2004///
CY  - Mumbai
PB  - National Eucation & Information Films
KW  - Customer Relations
KW  - Marketing Management
N2  - This film features real managers in a wide variety of organisations, who explain how they develop and maintain customer relationships in a series of real case study examples. The video features Land Rover, Domino's Pizza, Thomas Cook, Damart and Thomas Cook Travel Sales Management, amongst others. 

The second film has no-screen prompts, discussion points and analysis, which interact with the Toolkit support material. This film enables viewers to assimilate the main learning points from the case studies presented
ER  -