TY  - ADVS
AU  -  Hawkins D I 
AU  - Best Roger J
TI  - Consumer Behavior : Building Marketing Strategy
SN  - 0070582343
U1  - 658.834 
PY  - 2004///
CY  - New Delhi
PB  - TATA MCGRAW-HILL PUBLISHING COMPANY LTD.
KW  - Consumer Behaviour
ER  -