TY  - ADVS
AU  - McCarthy E J
AU  - PERREAULT WILLIAM D
TI  - Basic Marketing : A Global Managerial Approach CD6/10
SN  - 0070486972
U1  - 658.8 
PY  - 2002///
CY  - New Delhi
PB  - TATA MCGRAW-HILL PUBLISHING COMPANY LTD.
KW  - Marketing Management
ER  -