TY  - SER
AU  - Paul Soumi
AU  - Datta Saroj Kumar
TI  - Decomposed Similarity Effects on Consumer Attitude Towards a Brand Extension
PY  - 0000///0
CY  - 
PB  - Apr - Jun 2014
KW  - Brand Extension, Parent Brand
KW  - Advertising
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR13764.pdf
ER  -