TY  - SER
AU  - Mahendru Mandeep
AU  - De Kalyan K
TI  - Multivariate Relation Between Advertisements, Sales and Profits: A Study on the Indian FMCG Industry
PY  - 0000///0
CY  - 
PB  - Jun 2014
KW  - FMCG, Augmented Dickey-Fuller
KW  - Marketing
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR13703.pdf
ER  -