TY  - SER
AU  - Patro Sanjay
TI  - ICICI Bank: Brand Building in Retail Banking
PY  - 0000///0
CY  - 
PB  - August 2013
KW  - ICICI Bank, Brand Building
KW  - Retail Banking
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR13504.pdf
ER  -