TY  - SER
AU  - Bapna, Amit
TI  - SOME BRANDS WITH YOUR CURRY?
PY  - 0000///0
CY  - 
PB  - 
KW  - dabbawala, delivery mechanism
KW  - Advertising
N2  - The Mumbai dabbawala has been heralded in film, song and Harvard Business Review case study. And now, many marketers agree that this nearly foolproof pickup and delivery mechanism is the perfect advertising medium for a notoriously short attention spanned city
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR13259.pdf
ER  -