TY  - SER
AU  - Sajoy P B
TI  - Guerrilla marketing: A Theoretical Review
PY  - 0000///0
CY  - 
PB  - April 2013
KW  - Guerrilla Marketing, Ambient Marketing, Sensation marketing, Viral marketing, Buzz Marketing, Ambush marketing, Surprise Effect
KW  - Guerrilla marketing
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR13042.pdf
ER  -