TY  - BOOK
AU  - Rapp Stan
TI  - Great Marketing Turnaround
SN  - 0452267498
U1  - 658.8 
PY  - 1992///
CY  - New York
PB  - Plume Books
KW  - ,Rapp Stan,Great Marketing Turnaround,Collins Tom,Marketing
KW  - Marketing Management
N2  - Master : 6600
ER  -