TY - SER AU - Haanaes Knut TI - First Look: The Second Annual Sustainability & Innovation Survey PY - 0000///0 CY - PB - Winter 2011 KW - Sustainability, Innovation KW - Innovation/ HR N2 - The article discusses highlights of the second annual Sustainability and Innovation Global Executive Study, conducted by the "MIT Sloan Management Review" and the Bostin Consulting Group. The study showed that businesses have increased the management attention and investment they are committing to sustainability despite the economic downturn. Additionally, it also showed a gap between companies that adopted sustainability-driven strategy and management and companies that do not. Some challenges that hinder sustainability are discussed, including difficulty of quantifying costs and benefits of sustainability-related strategies and developing comprehensive metrics for assessing sustainability UR - http://192.168.6.13/libsuite/mm_files/Articles/AR12378.pdf ER -