TY  - SER
AU  - Birkinshaw Julian
TI  - Five Myths of Innovation
PY  - 0000///0
CY  - 
PB  - Winter 2011
KW  - Innovation, Organization Development
KW  - Innovation
N2  - The article discusses highlights of a study that determines the process of innovation in 13 global companies that sought to engage their employees in the process and use online tools to facilitate and improve the quality and quantity of ideas. The study discovered that many managers were relatively good at generating new ideas but their performance dropped for every successive stage of the chain. It also notes that most companies fail to think through the consequences of putting on ideation workshops. Some problems that come with developing online innovation forums are discussed, including waning interest of users and posting of irrelevant ideas
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR12374.pdf
ER  -