TY  - SER
AU  - Lichtenthaler Ulrich
TI  - How to Develop a Successful Technology Licensing Program
PY  - 0000///0
CY  - 
PB  - Winter 2011
KW  - Innovation Strategy, Best Practices
KW  - Innovation
N2  - The article discusses highlights of a benchmarking study that identifies organizational success factors for technology licensing. The study methodology is given. The study showed that strategic intent alone is not enough to profit from licensing. The organizational factors that have a strong positive effect on the licensing performance of companies are discussed, including assigning dedicated employees to work full-time on identifying licensing opportunities and implementing deals, relying on existing networks with other companies, setting up teams to identify licensing opportunities and creating transfer project teams
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR12372.pdf
ER  -