TY  - SER
AU  - Brown Bruce
TI  - How P & G Tripled Its Innovation Success Rate
PY  - 0000///0
CY  - 
PB  - June 2011
KW  - Product Development, Innovation, P & G
KW  - Innovation
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR12286.pdf
ER  -