TY  - SER
AU  - Kar Sayantani
TI  - Not a Two Minute War
PY  - 0000///0
CY  - 
PB  - March 2011
KW  - Case Study-FMCG
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR12044.pdf
ER  -