TY  - SER
AU  - Nagar Komal
TI  - Advertising Effectiveness in Different Media : A Comparison of Web and Television Advertising
PY  - 0000///0
CY  - 
PB  - Oct 2009
KW  - Television Advertising, Media
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR11547.pdf
ER  -