TY  - SER
AU  - Chatterjee Subroto
TI  - Mergan Pharmaceutical's Customer-Driven Flight into the Future
PY  - 0000///0
CY  - 
PB  - Feb 2010
KW  - Pharmaceuticals, Customer Trends, CRM
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR11532.pdf
ER  -