TY  - SER
AU  - Adner Ron
TI  - Bold Retreat : A New Strategy for Old Technologies
PY  - 0000///0
CY  - 
PB  - March 2010
KW  - IT Strategy
N2  - The article discusses a bold retreat to niche markets as an alternative to making corporate transitions to new, superior, or disruptive technologies. Eight questions concerning retrenchment of an older technology or relocation to a new market are discussed. The topics include the unaddressed elements of value creation that a rival has overlooked, the customer segment that would still be interested in these product attributes, and the sustainability of this niche market segment. Competition, organizational change, and support from the supply chain are mentioned. INSETS: RETRENCHMENT;Idea in Brief;RELOCATION
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR11514.pdf
ER  -