TY  - SER
AU  - Srinivasan Shuba
TI  - Product Innovations Advertising and Stock Returns
PY  - 0000///0
CY  - 
PB  - Jan 2009
KW  - Marketing Investment, Product Innovations
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR11485.pdf
ER  -