TY  - SER
AU  - Palmatier Robert W
TI  - Role of Customer Gratitude in Relationship Marketing
PY  - 0000///0
CY  - 
PB  - Jan 2010
KW  - Relationship Marketing, Loyalty Programs
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR11476.pdf
ER  -