TY  - SER
AU  - Garg Amit
TI  - Getting Your Loyalty Programme to Work for You
PY  - 0000///0
CY  - 
PB  - Jan 2010
KW  - Strategy, Brand Loyalty
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR11377.pdf
ER  -