TY  - SER
AU  - Dasgupta Rajkumar
TI  - Brand Pruning - A Wisely Used Tool in the Marketers' Arsenal
PY  - 0000///0
CY  - 
PB  - Jan 2010
KW  - Brand Pruning
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR11315.pdf
ER  -