TY  - SER
AU  - Anthony Scott D
TI  - Institutionalizing Innovation
PY  - 0000///0
CY  - 
PB  - Winter 2008
KW  - Innovation Growth, Innovation Process
N2  - The article discusses how firms can make innovation a part of the corporate culture. Companies need to articulate a vision for the future and allot resources sufficient to realize that vision. Innovation should be balanced, with resources committed to incremental improvements, extensions of the core business, and entirely new growth endeavors, and with different metrics used to measure the progress of each. Senior management needs to be intimately involved in the innovation process, and human resource policies should be supportive
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR11284.pdf
ER  -