TY - SER AU - Aggarwal S S TI - Brand Ambassadors and their Impact on Consumer Behavior : A Case Study of Mobile Companies in India PY - 0000///0 CY - PB - Dec 2009 KW - Mobile Companies, Brand Ambassadors, Consumer Behavior UR - http://192.168.6.13/libsuite/mm_files/Articles/AR11187.pdf ER -