TY  - SER
AU  - Iyengar Ramesh
TI  - Romancing the Customer
PY  - 0000///0
CY  - 
PB  - Jul-Aug 2009
KW  - Direct Marketing, CRM
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR10894.pdf
ER  -