TY - SER AU - Hagel John TI - Big Shift Measuring the Forces of Change PY - 0000///0 CY - PB - Jul-Aug 2009 KW - Change Management N2 - The article focuses on an approach to measuring the changes that have occurred in the national economy and American industries due to a recessionary period. The authors offer a framework for understanding three market forces that transform competition, which they refer to as foundations for major change, flows of resources including knowledge, and the impact of these two forces on the economy and industry. The authors also provide the rationale for "The Shift Index" which measures the financial performance of and the performance pressure on U.S. companies. Workers' productivity, the digital infrastructure, the idea of "scalable learning," and the metrics related to the average return on assets are mentioned UR - http://192.168.6.13/libsuite/mm_files/Articles/AR10801.pdf ER -