TY  - SER
AU  - Kimbrough Michael D
TI  - Commentaries and Rejoinder to Marketing and Firm Value : Metrics Methods Findings and Future Directions
PY  - 0000///0
CY  - 
PB  - June 2009
KW  - Firm Value, Valuation Analysis
N2  - The article discusses another article in the issue, "Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions, " by Shuba Srinivasan and Dominique M. Hanssens, which examines the value added to business enterprises by monies spent on marketing. Topics include accounting research done on intangible assets, value-relevance research designs, and whether managers can influence the comprehension of investors regarding marketing actions taken by a firm. Also discussed are short-window studies
UR  - http://192.168.6.13/libsuite/mm_files/Articles/AR10741.pdf
ER  -